About the Summit

The After Loss Summit is a hands-on, in-person retreat designed specifically for professionals who support clients with the practical tasks that fall to them after a loss.

This is not your typical conference. It’s an immersive experience where learning happens through doing, sharing, and connecting in real time.

This year's After Loss Summit will be small by design with attendance capped at just 50 participants to foster deeper connections and personalized learning. You asked, we listened: More time together, more networking, more impactful exchanges.

Dates and Venue: October 22 - 24, 2025 at the Courtyard Atlanta Decatur Downtown/Emory, Decatur, GA

New Location Highlights: This year, we are excited to move our summit to the charming suburb of Decatur, the hometown of our co-founder Rachel Donnelly. This new location was carefully chosen to enhance the intimate, community-focused experience of the After Loss Summit.

Counting Down Until We're Together!

Learn. Connect. 
Grow.

Over the course of three days, you’ll work closely with a small group of peers to walk through the complete client journey—from the first contact through final offboarding. You'll receive client scenarios and guided workbooks that help you explore how to respond to challenges, build trust, and confidently deliver your services with heart and professionalism.

In between workshops and working sessions, you’ll connect over meals, engage in relaxed networking, and join creative conversations around memory preservation, tech tools, and marketing strategies for sensitive services. This summit blends personal reflection, professional development, and powerful community building—because we know your work doesn’t fit into tidy boxes, and neither should your training.

Summit Agenda

Immerse yourself in three days of intensive learning and networking designed specifically for after loss professionals. Each day is structured to deepen your understanding, enhance your skills, and expand your professional network.

Day 1: Wednesday, October 22

Kickoff and Interactive Learning Sessions

12 - 1:30pm: Registration

1:30 PM - 2:00 PM: Opening Remarks and Summit Overview

2:00 PM - 2:45 PM: Get to Know Your Small Group

2:45 PM - 3:00 PM: Break & Networking

3:00 - 5:00 PM: Working Session: "How to Get Clients: Lead Generation Strategies for After Loss Professionals"

5:00 - 7:00 PM: Group Photo & Welcome Reception

7:00 PM: Dine-arounds

Day 2: Thursday, October 23

Full-Day Intensive: Tools, Techniques, and Networking

8:00 AM - 9:00 AM: Breakfast & Informal Networking

9:00 AM - 10:00 AM: Small Group Session: "Mastering the Pitch: Selling Your Services"

10:00 AM - 11:00 AM: [Client Scenarios] Red Flags: How to Identify Dealbreakers Early On

11:00 AM - 11:15 AM: Break & Networking

11:15 AM - 12:15 PM: [Client Scenarios] Client Onboarding & Preparing for Intake Session

12:15 PM - 1:30 PM: Lunch

1:30 PM - 2:30 PM: [Client Scenarios] Intake session

2:30 PM - 2:45 PM: Break & Networking

2:45 PM - 4:00 PM: [Client Scenarios] Client Plan & Navigating Challenges During the Engagement

4:00 PM - 4:30 PM: [Client Scenarios] Ending the Engagement & Offboarding

4:30 PM - 5:00 PM: Break & Networking

5:00 PM - 6:00 PM: Sip & Swap - trade business cards & marketing materials at the bar!

Day 3: Friday, October 24

Morning Wrap-Up: Implementing and Moving Forward

7:45 AM - 8:30 AM: Breakfast & Open Networking

8:30 AM - 10:30 AM: Workshops (details to come)

10:30 AM - 11:30 AM: Small group presentations

11:30 AM - 12:00 PM: Final Remarks & Summit Close

Who Should Attend?

Ideal for PALS Members, graduates of our Training Program, Partners, and professionals from related fields such as professional organizers, senior advisors, death doulas and more.

What to Expect

Expect to sharpen your skills in areas like onboarding, intake sessions, navigating red flags, and managing the emotional and practical layers of client work. You’ll also dive into the business side of things—how to talk about your services, generate leads, and market your offerings in a way that feels authentic and sustainable.

By the end of the summit, you’ll walk away with:

• A practical framework for supporting clients through the full arc of the after-loss journey
• Fresh lead generation and marketing strategies tailored to your unique work
• More confidence in how you pitch, price, and present your services
• A supportive network of professionals who truly understand what you do
• Clarity on how to move forward in your practice with compassion and confidence

This is a space to grow, connect, and be re-energized for the work ahead. If you're ready to strengthen your skills and deepen your impact in after loss work, the After Loss Summit is where it all begins.

Early Bird Registration

Rates increase July 1!

Location & Hotel

Courtyard Atlanta Decatur Downtown/Emory
130 Clairemont Ave
Decatur, GA 30030

Why Decatur? Nestled just outside Atlanta, Decatur offers a serene setting that complements our summit's intimate nature, allowing for more focused interaction and learning. Its small-town charm and welcoming community atmosphere make it the perfect backdrop for this year’s gathering.

Booking Information: Special room rates are available for our attendees at $189 per night. 

• Book your group rate for the After Loss Summit here!
• Valid Monday, October 20 - Friday, October 24, 2025
• Last day to book is Monday, September 29, 2025

Sponsorship  Opportunities

Maximize Your Presence

Join us in Decatur, GA, October 22–24, 2025, for the After Loss Summit—the premier gathering for after loss professionals nationwide. This intimate and focused event will connect you directly with practicing, growing, and aspiring after loss professionals.

Showcase your products, highlight your services, and build meaningful relationships with an engaged audience eager to discover resources for themselves and their clients.

We’ve crafted a range of sponsorship opportunities to help you make the most of your presence at the Summit—whether you're looking to boost visibility, lead a conversation, or create memorable brand moments. 

Explore the options below to find the best fit.

Questions?
Please contact Rachel Donnelly, PALS Co-Founder, at [email protected] if you have questions or would like to discuss a custom sponsorship package.